Copywriting

Writing copy is a skill that many people assume they have until they sit at a computer staring at a blank screen for a few hours, wondering where to start.

Barak Obama employs a team of speechwriters to ensure his message is carefully crafted; if one of the greatest orators of recent years turns to the experts, then you should too.

From a website to a newsletter, a radio script to a speech, at Bee Herd Media we create well considered words that engage with your audience across every medium.

We create copy for a host of different mediums and purposes and often we’re surprised at the new and unusual requests our clients make of us.  However, the most common areas in which we can help are:

Speechwriting

The spoken language when used well is both beautiful and complex;  it can motive, it can captivate, it can have you reaching for the stars.  However, the world’s greatest speeches, from Abraham Lincoln’s Gettysburg Address to Churchill’s stirring oratory of the Second World War all started life as words on a piece of paper.  We can work with you to ensure the speech you deliver, whether at a wedding or a conference, an election rally or a press conference, is engaging and memorable.

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Websites

Websites require three basic elements to engage with your audience; they have to look good, they have to be easy to navigate and they have to be informative and engaging in content.  Asking your web designer to write copy is like asking a shop fitter to man your sales counter on a busy day;  he’s the wrong person for the wrong job.  We can work with you to ensure your website copy tells potential customers exactly what you want them to know in a tone that’s appropriate to the personality of your business.

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Blogs & Social Media

Read our “Social Media” section to find out exactly how the internet is changing the ways in which we communicate with people.  Every one of us now has the opportunity to connect with others through blogs and social networking sites.  However, most businesses have neither the time nor the resources to do it well and do it consistently.  We can help.

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Newsletters & E-shots

How often have we received newsletters from various businesses and organisations that we’ve either put straight into the bin or promised to read later but never gotten around to it?  We can help you create articles that compel your readers to take notice and make newsletters and e-shots a useful marketing tool.

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Proof Reading & Editing

If you’ve created copy for any medium but have spent so long crafting the words that you can’t tell if it delivers the message or has spelling or grammatical errors, we offer a proof reading and editing service to make sure everything is perfect.

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Print & Radio Advertising

Advertising Copy is the hardest to create because it has to do so much in just a few words.  A thirty second radio script contains approximately eighty words, the same amount as this paragraph.  A print advert often has to communicate a message in one sentence.  We have the creativity and experience to say exactly the right thing to motivate your customers.  Click on the image to the right or listen to the audio below to see how it’s done.

Podcast: Play in new window | Download

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